Google's New "Page Layout Algorithm" For Pages With Too Many Ads

It's been more than 9 months since Google launched the Panda update. Apart from the content farms; webmasters were trying to figure out some patterns that includes bounce rate, ads blah! blah! But nothing was officially confirmed before Google announced its new algorithm named Page Layout Algorithm for pages with too many ads.

The purpose of the new algorithm is to target websites who bury the content under a load of ads. This Page Layout Algorithm is determined to hit the websites that serve ads "above the fold" and have placed content beneath or websites filled with overwhelming ads.

Sites that are creating more content "above-the-fold" than the ads on a page will not be affected by this change. Google will be penalizing those who use more ads "above-the-fold" than the whole page. Apparently Google is trying to become a human. Gradually, they are coming up with changes that are highly advantageous from user point of view and SEO is getting more complicated. As far as page layout Algorithm is concerned, If your website do not serve ads "above-the-fold" then you are almost safe from Google's wrath.

Will affect not more than 1% Websites

Google stated that it will only affect 1% of the total websites globally who have ads on their websites. But don't just ignore this message as their 1% can have millions of websites.

Penalizing only Static Ads/Fixed Ads

Google also confirmed that it is not penalizing the websites that are using the pop-up, pop-under ads or overlay ads on their websites. This algorithm is only applying to the static or fixed ads on the pages of the websites.

Google also owns more ads on its SERP Page?

Here comes the controversy! This is the real fact that Google also serves ads "above the fold" in its organic results so are they going penalize Google as they did with Google Chrome Browser? Just a thought that popped up in my mind!

What if your website is hit?

If your website has been penalized for having too many ads then remove "above the fold" ads and place them under your content. Once you change the layout it will take an unknown time to recover from the penalty. Google says, it could take a few weeks before we re-adjust SERPs of your website and restore your traffic. It also depends on the website pages that are indexed and how frequently Google crawl the website.

If your website is hit by Google Panda or Page Layout Algorithm then contact us to help you get out of it.

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The Best of the Best Search Engine Gurus

As it happens to be the case, people usually want to have the very best of everything. They are not usually interested in all the options available. Neither do they like exploring for the best alternative. They want to get stuff done fast and easy. No one likes running the extra mile for an errand. Nowadays, search engines are being used very often as they denote a vast library of information with infinite bounds. To facilitate the users of search engines, the following list is a good gauge for where to start from when in times of distress (another name for negative stress).

1. Duck Duck Go

This service resembles Google quite a lot, but in reality it differs from it from the very core. Where Google tracks user information and search history, Duck Duck Go believes in exactly the opposite. They think that saving any user's personal history is an infringement against someone's privacy and should not be taken lightly. The clean and ad-free interface adds a lot to the charm. Add to that zero-click policy, where all your answers are found on the first page and you've got yourself a nice deal at a very cheap price.

2. Ask (a.k.a. Ask Jeeves)

The AJ is an old household name in the field of the search engines. Its cleaner interface leads to its results being a lot more understandable than Google, Bing or Yahoo. The result groupings are also quite nicely done, due to which it gets more points for the interface. A clean and organized interface, and that's just about it to compete with the major shareholders in the market of the search engines.

3. The Internet Archive

The Internet Archive is a favorite pastime for long time users of the internet. It is as the name suggests an archive of everything on the internet. It has pictures and clippings of events that happened in the past and allows you to travel back in time by going to the specific date. You may not visit the site as frequently as you open up Google, Yahoo or Bing, but the trip down memory lane would be more than worth it.

4. Yippy (former Clusty)

Yippy is a deep web engine that searches through other search engines and filters the relevant information for you. Unlike other search engines which just brush against the service, Yippy actually takes a plunge into the real data and tries to find out things which are relevant to you in the most obscure of databases. For instance, obscure blogs, government information, academic research and any other hidden data. So if your required research lies embedded within a hidden database, then Yippy is the thing for you.

5. Yahoo!

Yahoo is an all-in-one package. It has a news aggregator, games center, shopping center, travel information service, holiday advice, email service and a search engine. The unleashing of a whole portal to the user opens up a new range of possibilities. For all those who think that searching the web is all about learning and experimentation, Yahoo is the thing for you.

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How to Promote Your Website Online

For most businesses, it is crucial to promote your website online, but there are many inexpensive methods to easily promote your website if you have a small advertising budget. The internet market is booming and every one desires to have his/her own website, whether for business or personal use. If you do not know how to promote your website online, then your website will become unnoticed on the Internet due to huge competition.

The first way to promote your website is SEO (search engine optimization). This method helps you to improve the ranking of your website on all the major search engines and most of traffic can be attracted through this technique. If you have a higher budget, and you feel no hesitation in utilizing it, then you can use online advertisement method. In this method, you buy ads on other websites. Many individuals cannot afford this and most companies outsource their campaigns due to inexperience.

Another technique is offline advertising. In this technique, you can advertise your business on magazines, newspapers and billboards. Similarly in "buying traffic", you can place your banners and ads on other websites for a monthly fee. All above mentioned techniques are costly and an individual may not be able to afford them. While SEO is cost effective and efficient as well, many companies are reluctant to move in this direction due to their limited knowledge. The key is to learn the basics of SEO or find a suitable expert in the field to help with all aspects of SEO and Search Marketing. Using this methodology will increase your chances that you will receive TARGETED traffic to your website.

Example: Suppose if you are having a computer business and your website is ranked on the first page of the SERP's (search engine results page), for the term "buy computers on discount". Potentially, thousands of people searching for special discounted computers will find your website. SEO can be an easy and convenient strategy for your "first round" of your campaign. What SEO do for your website:

1. It can place your website at top of search engines. 2. It can potentially bring hundreds and thousands of people from all over the world to your website. 3. It can increase your bottom line and ROI.

You should have a proper knowledge and tools that are utilized to promote website on search engine. If you do not have knowledge, you can find out many articles and blogs about the usage of these tools. If you do not have time, hire a SEO professional who can do the work for you according to your needs. Be leery of anyone who claims "number one listing" on any of the search engines. Find an SEO with great references and knowledge so your site performs as intended, which might be higher conversions of a form submission, donation or product purchase.

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Search Engine Marketing Tips For 2012

Search engine marketing for 2012 will continue to show the improvements that have been made in the last year and a half thanks to companies, such as Google, keeping the users' experience at the forefront of their thoughts and plans. While that may mean more work for some websites, the ultimate goal of a long term success story should be to give the visitors what they want. If you are not doing that now, then it will be impossible to do so unless you resolve to improve content and meet your audience where they are. If you are wondering what search engine marketing tips you should be mindful of in 2012, then consider the following:

1. Forget about stuffing

Keyword stuffing does not work anymore. Using a phrase or word 8 times in a 500 word piece may have been the ultimate necessity 5 years ago, but today, it's about relevancy. Users have the option to directly express how helpful they found a particular listing. As more and more use is found in a link, the search engines start to weigh that particular page with greater importance. If you are doing your part to target the right keywords and then focus on content instead of the keywords themselves, you will be much better off as a result.

2. Take a more active role in the content of your site

While you may not want to write the articles or shoot the videos and podcasts directly, you should still be taking an active role in the production. The content that you create requires your unique perspective and expertise to stand out from the rest. By bringing your passion to the page, you will be in a much better position to succeed moving forward.

3. Forge ahead with link bait and backlinks

Link bait pieces are specifically designed to get people talking. Think about how you may be able to emphasize a unique point of view that will serve as a discussion starter. If you can bring this to the content that you produce, then you are well on your way to building the backlinks you need to catapult your website to the top of the search engine rankings.

4. Contribute to your community

Not only are bots looking at relevancy, they're also looking at user engagement. Don't pretend like your audience doesn't exist. No one can run a website in a vacuum. It needs an audience to survive, and only if you get involved will you be able to build the sense of community necessary for long term success.

With all these things in place, 2012 can be a great year for your site as it moves up the search engine rankings and finds a new and stronger audience.

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SEO Specialists - Beware

Search engine optimization (SEO) can have a significant impact on your search engine ranking and ultimately the number of potential customers that visit your site. Without question, SEO has become a major marketing strategy for companies large and small. Using natural or unpaid methods you can improve your visibility in search engines, but many internet marketing companies offer hard and fast promises that can be described as little more than a scam. Indeed, SEO scams are increasingly common because of the popularity of the internet and the desire to quickly access the benefits of a virtual marketplace.

Many search engine marketing "specialists" try to lure new clients by making unreasonable promises. In fact, it can be easy to spot a scammer just from the promises they make. In general, beware of any internet marketing professional that makes any or all of the following claims:

You'll get almost immediate results from your SEO campaign. You'll be at the top of search engine rankings. Your website will be submitted to thousands of search engines. You can buy links to improve your link building. Our methods are highly effective but top secret.

When it comes to SEO marketing, business owners need to be given realistic expectations of results. Improving your search engine rankings is one thing, but converting those improvements to new customers is another. I can easily build a website that tops search engine rankings, but this might mean that I'm manipulating obscure key words that clients aren't realistically searching. A truly successful SEO strategy takes time to build and should be developed according to your product or service and your target audience. Similarly, chosen keywords may be relevant to your business, but they may not convert to website traffic if these keywords are never searched. Even if your internet marketing professional can provide page one search results for all search engines, you also need to make sure these results convert to leads from your website.

Indeed, page rankings are simply a means to an end. Leads or sales are your ultimate goal, and building quality customers is always a process and one that is rarely achieved immediately. Unethical internet marketers may also employ "Black Hat" techniques that can result in penalties for your website. So-called black hat techniques disregard search engine rules and regulations, present content in an unethical fashion, and generally degrade the user experience. Keyword stuffing, invisible text, and doorway pages are examples of these dodgy techniques that may be effective in the short term but will almost always lead to penalties that decrease your websites visibility in the long term.

Similarly, scammers may offer to sell you links, which may seem appealing on the surface. But just randomly building links that you pay for will not necessarily improve the visibility of your site. Powerful links are meaningful links that are closely associated with your customer base and product or service. Again, hoping for instant results with little work is almost always a recipe for failure.

Most importantly, your internet marketing professional should be open and honest about the techniques he or she will use in your SEO strategy. Secret methods exclude you from the decision making process; but a respectful and effective search engine marketing specialist will be able to show you some concrete plans for building visibility. You should have options presented to you and different packages that match your budget and your ethics.

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3 Reasons to Use Article Marketing As Your New Marketing Tool

If you want to increase traffic your business' website, you should consider utilizing article marketing as an advertising tool.

Article marketing is a quick, inexpensive way to market or advertise your services or products and drive traffic to your website. You write articles, or pay someone else to, that are related to your product or service and post them to high-traffic online sites called article directories. Then, as people search for related topics and find these articles, they can learn about your website, your products and business.

Here are three reasons to consider using article marketing to promote your website.

When done right, it can send potential clients to your website. As people search for information about topics relevant to your product or service, they will find articles that send them to your website. Not only is this traffic to your site, but it's targeted traffic as these are people were looking for information related to your business. Because the information is presented to potential clients in an article rather than through a paid advertisement, they're much more likely to pay attention to the information and to consider the information as much more credible than an advertisement and less likely to shut it out. Furthermore, through those articles, potential clients will view you as credible and as an expert in your business. That can only be beneficial to your bottom line. It works forever. The articles posted will be on the Internet as long as you leave them there, driving clients to your website forever. Article marketing works no matter how old your website. You don't need to replace your current website to use this form of marketing. Instead, you just need to post the articles to directories and direct them to your website. It works no matter how young or old the website it. It improves your rank with the search engines. Search engines can take up to a year to index a website. By utilizing article marketing, you will increase traffic to your website, improving your credibility with the search engines and helping to get your site indexed. It will continue to provide traffic to your website in years to come.

Article marketing is an inexpensive way to bring potential clients to your website. If you haven't tried this method of marketing for your business, consider these three reasons to begin using it to help drive traffic to your website today and increase sales tomorrow.

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The Mobile Web Is Here - Is Your Business Ready?

The history of today's internet is awash with the corpses of the previous generation of machines, software and even companies and corporations that have failed to adapt to the changing face of the web.

Once again the fortunes of businesses large and small is being tested, by technological changes in the landscape brought about by the emergence of the mobile web. Today's smartphone technology is changing the way people interact online, and that is affecting the commercial processes that businesses rely on for profit. Which inevitably leads to fundamental changes to the way business is done online.

The Mobile web is here, and consumers are flocking to make use of the newest brightest and most functional web ever created. The consumer is Mobile and they are searching for businesses smart enough to take notice and to react to the changes, providing products and service where people want them delivered.

The web today is a very "On demand" service and today's small businesses have to be ready and able to serve their customer base on every platform that is available and used by their clients and customers. Mobile is one of these developing platforms.

Wayne Gretzky famously said of his hockey skills " I go to where the puck is going not where its been".

That's a lesson for today's small business especially in these times of global austerity, where every customer counts. Businesses have to be everywhere that their customers are and what better place than right on their smartphone, which is one device that goes everywhere the customer goes.

Google has had a mobile vision of the web for a considerable time, in fact as far back as 1999 when it was discussing innovations that would eventually allow a truly interactive portable internet experience. It has taken the last 13 or so years to move the technology forward enough to be in a position to make formal plans for adapting the new mobile platforms for commercial purposes. That day has arrived and Google has spent considerable time, money and resources to ensure that its leading the pack in terms of monetizing the this new and exciting mobile platform.

This is no surprise when consideration is given to the fact that Google basically decides who reaches the top of the search engines and is therefore instrumental in the success or failure of any business that operates online.

This leads to the changes that Google has made in the whole search engine algorithm used to determine search relevance, and the weight given to certain aspects of a web based business profile online. The changes might surprise you.

Not every business has or needs a global reach.

Google has refocused search from a Global perspective to a local one, forcing companies to adjust their online strategy's to encompass local marketing and to adapt their own focus onto markets closer to home. This makes more sense for a small business, because research has shown that in most cases, customers search locally for companies and businesses that are generally within 5 to 8 kilometers from their home.

As such Google has rewarded companies that have adapted for the local/mobile web with an increased visibility for companies and organisations that have claimed their Google listings page via Google Places especially those optimised with images, videos and online reviews. If the business has a Mobile site that is set up in the preferred way, according to the emerging industry standards then even more weight is applied to that business and they rise further up the search chain. So clearly Google is telling businesses how to get on the first page of the search listings, but not every business is listening.

The Mobile web concept gives Google a whole new ad platform to attract new advertisers and to help retain old clients and this platform is always on and its always connected.

Clearly Google wants to be able to maximise revenue streams from these locally focused mobile enhanced companies by developing advertising for the mobile web using its mobile advertising division called Admob.

The recent purchase of Motorola Mobility coupled with the Android operating system has positioned the mobile market at the forefront of the advertising markets and this is helping to drive the changes towards a truly mobile web experience. Google is gambling its future on the hope that as the mobile web grows, so will the numbers of consumers who use it.

The mobile web is in its infancy as we begin 2012, and over the course of the next couple of years traditional websites will still be created and maintained, but the growth will be in the development of mobile sites and mobile applications.

Companies that adopt a mobile presence either by a Mobile App or an optimised Mobile Website will reap the benefits of being market leaders and will be best positioned to build their brand and grow their local market share ahead of the mobile wave.

The question most businesses have to face is not so much IF but WHEN they jump on the Mobile web. The consumer is already there looking your business, So are you mobile ready?

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Keyword Research When Doing Search Engine Marketing

One of the main purposes of building your website should be to design it in a way that makes it look search engine friendly. Each page of your website that you create should be designed to rank high in the search engines. Now this may be tough for you as a beginner, but you should know that it's definitely attainable.

On every page, you will want to do your keyword research and optimize every page of your site with a particular keyword. To do your keyword research, you can start with Google's free keyword tool. This tool will show you the keywords that people have been entering into Google, and it shows how many times people typed in this particular keyword. To use this tool, simply go to Google and type in "Google keyword tool".

Now after you've done your keyword research, you will want to start the optimization process. When inserting your keyword into your webpage, you will want to do a few things. The first thing that you will want to do is to strategically insert your main keyword phrase throughout your webpage.

Your main keyword phrase should be listed in the title of your webpage also. This is something that the search engines will look for immediately when taking a look at your website. After you've inserted your keywords into your title, you will want to insert them into your webpage content also.

At this point, you will want to strive for a "keyword density" of around 2% to 3%. Keyword density refers to the number of times your keyword shows up in your webpage. If you overdo it, Google will think that you're doing "keyword stuffing" to try and manipulate the search engines, and will lower your search engine rankings.

When using keyword density in your business, you will want to make sure that it is still readable. Some people like to "spam" their webpage with a particular keyword so that the search engines can find it, but when a real life visitor views their webpage, the article doesn't make sense at all.

So if you use keyword density and you find that humans aren't reading it in the way that they should, then you will want to modify your content and make it human readable. This is why a good keyword density of around 2% to 3% is a good rule of thumb to go by. And never do keyword stuffing, it will get you nowhere.

If you're good at writing articles, I think you can use this search engine marketing advice to your advantage. If you choose to outsource your content creation, make sure you choose a writer who is a pro at keyword research and can create for you content that is good and readable.

You may end up spending $5 per article, but if the article makes you $20 or more, then it will have been worthwhile to do for your business.

Take these search engine marketing tips and use them to improve your sales and profits today. Once you start using these tips, you'll see that they are incredibly easy to do.

Good luck with using search engine marketing in your business today.

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Do Your Keyword Research!

In order to have a successful website and achieve high listings in the search engines, you must do keyword research to find the proper keywords for the niche you have selected. Keywords and niches go hand in hand and must be done together.

Select a niche and then go even further and narrow it down to a specific niche you want to have your website about. Example: Let's say your niche is about cats, you then need to narrow it down to a specific area dealing with cats. Like, type of cat, proper care of your cat, proper food for your cat, toys for your cat, etc. As you can see the list can be endless. You can actually take one of the above choices and narrow it down even further. The more specific you are with you niche, the odds are more in your favor of being successful.

After you have chosen your niche, go a search engine and enter Google AdWords keyword tool. This will bring you to Google's keyword tool where you can then begin to check out the keywords you have selected. Select at least ten keywords for your niche and then do a search for each specific keyword and see what the results are. Also check and see what the competition is for each keyword you select.

If the competition is high then you are going to have a tough time achieving a first page ranking. If you are just starting out, I would try to select keywords for you niche that has a low to medium competition range. As you become more experienced in this process you will be able to tackle the high competition keywords.

You can do either a broad, exact or phrase search of your keywords. This can take some time, but that is okay, as you are trying to find keywords that will give you the best results for your chosen niche. Once again, I can't tell you how important this process is. You have to have good keywords that relate to what ever your niche is.

Many people throw together a website with either poor keywords, or worse yet no keywords and then can't understand why their website isn't found or has poor listings in the search engines. You need to do your keyword research in order to be successful.

Once you have selected your keywords, it is now time to select your domain name for your site and see if it is available. Go to one of the websites that does domain hosting, like HostGator or GoDaddy and see if the name you want for your website is available.

If possible try to get a domain name that contains one or more of your top keywords or keyword phrases.

If possible, purchase a.com domain name and not one of the other listings that are offered. A .com listing will give you better results with the search engines. I hope that this have given you a little insight on keywords and how you can be successful when you go through your keyword selection process.

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Why Online Direct Marketing Is the Best?

You could either opt to involve yourself in the online direct marketing or outsource the process to a professional firm. Whichever form you choose to conduct your online direct marketing with it is a process that would prove very rewarding for you firm. The internet is considered to be one of the most important assets to any firm. To effectively utilize online marketing a firm needs a good website and a marketing e-sales letter.

Online direct marketing is considered the least expensive method of direct marketing. With postage costs on the rise due to ever rising inflation rates, you would be able to generate more responses in a lesser amount of time and money. When entering into this business, the firm would need to first decide upon the promotional tactics they would use to target the customer. The firm could choose to utilize direct mail, which in this case would be email based but could also go for online advertisement and maintain sites that are dedicated to those particular products. Once the method of marketing is chosen the firm would need to develop its marketing material. This could either be an in house or outsourced job. The end result need be a captivating document that has the ability to gain the target client's attention. Once the material is developed the firm should go about listing all its important contacts. If the firm feels they do not have the necessary target audience, they could purchase a client list from a company that does have contacts of interest.

As aforementioned, if you feel unable to handle your own marketing, utilizing professional help would aid you greatly. Once the campaign has been deployed, you would be able to measure the success or failure of the campaign through the responses the site or the promoted aspects or products have achieved. The purchase rate of those visitors too can be a great measure of the company's success in developing an accurate online direct marketing campaign. With the online direct marketing campaigns only targeting those with the means or affinity to buy that said product or service, the chances of its success are extremely high. With the instantaneous nature of the internet the results that may come out of a campaign could be just as instantaneous. In the business front there is no better thing than quick results.

Online direct marketing is the super tool many online businesses cannot hope to gain awareness or succeed in such a competitive market.

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Search Engine Optimization Made Easy And Simple

There are a lot of people who have great ideas for services and products that others would need, but they just don't know how to present these thing effectively online. They may try SEO methods to increase targeted traffic to their websites, but not have the expertise to make it work. In this case, it's a good idea to consult with an SEO services company.

Optimizing your website for search engines will improve the profitability of your affiliate marketing programs. By focusing on certain keywords and tweaking the contents of your web pages, you can significantly improve your website's ranking on search engine results pages. This will direct more visitors to your site, increasing your own exposure and pulling in more potential customers for your affiliates.

Write quality content. The goal of search engines is to deliver the most relevant and accurate content to their users and it should be your goal, too. If you produce high-quality content, the search engines will love you. If have also employed other necessary SEO methods, you will be ranked high on the SERPs (Search Engine Results Pages).

Frequently add new and relevant content to your site to optimize search engine results. Most search engines and indexing algorithms consider sites with frequent updates or new content to be more valuable than static sites. So, regularly adding robust and relevant content to your site improves your search engine ranking over time as the engines continue to pick up your site as offering new information.

Use press releases to increase interest in your website and to improve its rank. A well written press release draws visitors to your site. This alone will help your search engine optimization, but the number of publishers that use your press release, particularly popular ones, will help your site rank better.

While you should be using keywords for your site, do not fill your site to the brim with keywords. Search engines such as Google have sophisticated system that can determine between a normal sentence typed by a human and a sentence filled with so many keywords that it feels artificial. The more human and realistic your content sounds, the better the chances are that it will achieve a higher ranking the SERP.

Write good meta tags for your website. Major search engines often use your meta tags in their search results. The blurb you write will very likely show up as the short description below the link. Make sure that the blurb you write for your meta tag is interesting enough to draw consumers in.

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales.

Include various images on your website so that you can take advantage of the visual searches on the big search engines. Sometimes, it is much better to display, promote or market your product with a picture, rather than explaining what it does with a text description. This will go a long way in improving your visibility as a company.

After all is said and done, if you are having trouble figuring out SEO on your own and you hire an SEO services company to help you, they should do more than just funnel traffic into your website. The main thing that they should accomplish is to optimize your website so that visitors stay, once there. Additionally, they should help you build a website that will continue to attract new visitors in a natural way.

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Professional SEO Content Writing Services Can Get You Great Results

When you are writing for the web, you have to be extra cautious about the content. It will not be wrong to say that the popularity and ranking of your website depends on the content. It should be noted that writing for the web is somewhat different from other forms of writing. Here, the matter is created with the help of suitable keywords or keyword phrases that are placed at crucial places in the entire content according to specific density rate. Based on the keywords, the search engines determine the rank of your website. Higher ranking obviously helps in generating more traffic to your site, facilitating your online business. Now, to create a professional and relevant matter for your site it is essential to take help of specialized SEO content writers.

An expert copywriter who forms the core of SEO content writing forum can render relevant and specialized content that help your site to gain higher ranking. Being, a part of SEO content writing services, a writer knows that excessive usage of general keywords in the text can be the cause of poor ranking. Therefore, he uses keywords abiding by a specific density. While writing for the web, a good writer knows that it is necessary to separate the keywords with comma. Without the comma, web spiders will read the keywords as a long phrase. SEO content writing activities are marked for their professionalism. A trained copywriter writer understands that you need to produce fresh, updated, and factual matter when writing for the web.

The significance of SEO content writing forum lies in providing talented professionals who realize the importance of your online business. The writer, when writing for the web, provides content with accurate backlinks. People interested in the text click on these links. This helps in increasing traffic to your site. SEO content writing services help in providing grammatically correct and informative copy, just what internet users look for. When writing for the web, a professional writer always generates original copy.

SEO content writing services are required for marketing reasons. When writing for the web, a skilled writer knows how to create text for articles, blogs and social networking sites. In this way, SEO content writing services can help to drive in good traffic. While writing for the web, it must be remembered that the content can be viewed by millions. Thus, professionalism will always benefit your online business.

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Search Engine Placement - Critical to Your Internet Advertising Success

Like most small business owners, we start out not knowing exactly how to reach our customer base so as to become successful. As time goes on we find out that the key to getting those potential customers to our website has to do with what we call search engine placement. In this day and age, creating a visible web presence and deciding on an internet advertising strategy are critical.

The only problem is that just publishing a website is only the first step in being found among the possibly tens of thousands of websites or more in your particular niche. Step two has to do with attracting potential customers to your website to showcase what you have to offer them. The internet is beaming with internet marketing companies offering affordable SEO solutions ranging from very affordable products to quite expensive ones, depending on the competition as well as your advertising budget.

You might ask though, what is SEO (search engine optimization) anyway? It is the process by which your website is made to stand out with reference to keywords, content and html coding all of which will in time make your website appear at the top of the major SERP's or search engine results pages. It's a well known fact that most people searching on Google, Yahoo and Bing don't look any further than page one. This being said it is critical that your website is found at top of the page when making a simple web search. Since most small business website owners don't have a large internet advertising budget, affordable SEO packages are a must for them to get the internet advertising exposure they need.

Fortunately most website design companies also specialize in making affordable local SEO packages available to new small business owners like yourself with a limited budget. That does not mean however that the SEO performed will be sub-standard. Before making a decision on which company you choose to hire, we suggest the following:

Make sure the SEO company can show their previous successful clients. Ask questions when you don't understand terms you aren't familiar with. Make sure your needs and concerns are met. Never be afraid to make suggestions you feel might help you get the exposure your website deserves.

Taking the time to find the right search engine placement company may initially appear difficult. Don't let this overwhelm you. There are many highly qualified affordable SEO companies available with the experience needed to get you to the top of the search engine results. Be sure to request a free consultation and you might be surprised to find that an SEO package may be more affordable than you first thought.

Simply put, attaining a top-ten search engine placement for your website is critical to your online success. By doing so you will assure that your website, not your competition, will capture those tens of thousands of potential customers searching for what your website has to offer.

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Aspects That Affect Search Engine Rankings

Search engine rankings are affected by a number of different aspects. These are most commonly the keyword density, the frequency of use, the prominence and also the proximity. If you are unfamiliar with these terms and the role that they play in the ranking of websites, then take a moment to read through the following article and I will explain the difference between each of them.

Let's start by taking a look at keyword density. Keyword density refers to the percentage (or ratio) of the keywords that are within the total amount of index words for a web page. The ideal keyword density ratio should be approximately 2 to 8 percent. Please note that the keyword density ratio tends to vary between the different search engines. If you want to improve your search engine rankings and optimize your website's keyword density ratio, then you will need to locate a suitable keyword analysis tool, many of which can be found on the internet for free.

Another aspect that needs considering carefully is the keyword frequency. This refers to the amount of times that a keyword or a phrase is used within a particular web page. Typically the greater the amount of keywords and phrases that are used upon a web page, the more likely the search engine will suggest the site when searches are carried out for particular keywords. As a general rule I suggest that you use the most important keywords and phrases as frequently as possible on your website or web page. It is important to point out that you need to be careful that you do not break the code of ethics by reusing the same keyword or even keyword phrase too much. If you over use these then you could jeopardise your search engine rankings.

Two other important aspects that affect the search engine rankings are the keyword prominence and also the keyword proximity. The term keyword prominence refers to the prominence of a keyword within the page. As a rule we suggest that you place the most important keywords at the top of a web page or at the start of a sentence. They should also be used at the start of a TITLE and in your META tags. The proximity of the keywords is essentially the closeness of the keywords that are being used. As a rule, the closer the keywords, the better.

Through following the advice listed above, you will be able to boost your search engine rankings and ensure that your site ranks highly in the search engine rankings.

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Google+ and Its Effect on Your Company's Marketing Campaigns

Google+ Growth is Accelerating. Currently it has 90 million users. Prediction: 400 million users by end of 2012.

With this kind of growth Companies and Brands don't have a choice but to adjust strategy from pure SEO to Google's Social SEO.

"Search Plus Your World" effect on SEO:

"Search Plus Your World" is currently optional, meaning you can choose between global search (as it exists now) and the new Google Search Plus. In a nutshell, if you opt for Google+, your search results will be influenced by Google+ profiles and pages, most importantly anything shared on your Google+. Your associations in Google+ Circles will directly influence your search results.

What does "Search Plus Your World" mean to your company?

Build strong Google+ social followings and optimize content for social sharing Content marketing with strong Google+ social media engagement will grow your search and mobile presence Ignoring social media could make your company isolated, irrelevant and unnoticeable Allocate money to internet marketing in the context of Social Search. Hire informed Google+ (search + social media) expertise to make sure your message has strong web presence

Impact of "Search Plus Your World" on Email Marketing:

Integrate Google+ in your email campaigns, to grow your marketing effectiveness and boost your Google search rank. If your email audience is Social Media friendly, you can get better Google Search Ranking. So, building a Google+ social fan base for your site is going to be important.

Social Media can amplify your content reach by spreading it on your audience networks. You can attain this by:

Integrate Google+ web pages in your email campaigns Include Google+ sharing opportunities for your audience Invite your audience to join Google+ Circle Market your content (blog) in your Google+ Circles and in your email campaigns

Search Plus Your World and Google AdWords

If your company does not intend to be on Google+ then you are forced to do AdWords to be on the first page of Google search results. There may be many companies that are not current on Google's Search Plus and some who don't want to spend the time. This could result in increased competition and could cost more for keywords, decrease in quality scores & Click Through Rates.

Companies that are doing PPC and Search Plus might see higher rank and hence cost less for ads.

Growth of Google+ will only lead to more personalized searches and this will affect brand visibility in searches. Having a Social SEO strategy and making changes to your Email and AdWords campaigns can be a one up over your competition.

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